ENCOURAGING STUDENTS TO OPEN THEIR ACADEMIC JOURNEY TO THE WORLD
The campaign is structured around three complementary supports:
A print magazine showcasing testimonials and the concrete advantages of studying abroad.
A web page integrated into the university website, extending the editorial experience while respecting the existing digital identity.
A WebTV live show dedicated to the skills developed through international mobility, offering a more immersive and interactive perspective.
The project aimed to deliver a clear, inspiring and accessible message capable of reducing hesitation and encouraging students to take the leap.
The visual identity is based on a blue duotone approach, chosen to evoke trust, openness, and the international dimension of the project.
The magazine layout was designed to structure information in a dynamic and immersive way. The web page was integrated into the existing website while respecting its guidelines, while maintaining the campaign’s distinctive identity.
The WebTV live show relies more on the original visual identity of the IUT’s WebTV.
