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IJF

As part of an academic exercise, I proposed a new visual identity for the International Judo Federation. To make the project as realistic as possible, I first carried out an identity audit and created a federation along with several judo clubs, and defined specific targets. The goal was to create something easy to understand while conveying a sense of dynamism and movement.

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National federations

Proposing a new visual identity for the IJF

Creating a new visual identity for the International Judo Federation allowed me to modernize its image by representing its values. My objective was to create something clear and easy to understand, conveying a sense of dynamism and movement associated with judo.
Jaune, Orange, Vert, Bleu, Marron, Noir, Blanc
Jaune, Orange, Vert, Bleu, Marron,

BRAND IDENTITY

This logo represents the evolution through the ranks of judo, incorporating the belt colors in its classic version and the white belt in its negative version.

The words “International Judo Federation” are written below the belts in different colors, set in the Amazon Ember typeface, a font that brings seriousness and credibility to the federation.

For the colors, I chose to use the main judo belt ranks: white, yellow, orange, green, blue, brown, and black. Arranged in the order in which they are earned.