RE-ENCHANTING EVERYDAY LIFE THROUGH SMALL GESTURES.
The objective was to create a campaign capable of bringing positivity into everyday spaces, without turning happiness into an obligation.
The system is built around small notes, participatory boxes, print materials placed in high-traffic areas and a digital extension on Instagram.
The whole project was designed as a simple, human and adaptable experience, able to create a small moment of relief in an often overwhelming day.
The visual identity of Feels Better was designed to feel soft, warm and accessible, without becoming childish. It relies on bright colors, a floral mascot and a lively graphic universe that makes positivity visible in real-life spaces.
The yellow evokes light and optimism, while the green brings a sense of balance and calm. The mascot, designed as a small flower-star, becomes a caring presence that supports the messages without overpowering them.
The imagery highlights faces, smiles and real reactions in order to show the human impact of the campaign. The goal was not only to illustrate happiness, but to make it exist in everyday life.
