Campaign

The Castle

This campaign supports the progressive reopening of the Château des Ducs de Wurtemberg Museum in Montbéliard, as part of a renovation process lasting until 2028. The objective is to enhance its heritage identity while offering a contemporary, immersive, and accessible communication approach.

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Created materials

REACTIVATING THE ATTRACTIVENESS OF A HISTORIC SITE

The strategy is based on a multichannel system combining print, web, and social media.

Print: MUPI poster, flyer, invitation, and postcard.
Web: WordPress website with online ticketing and immersive sound experience.
Social media: 30-second vertical video integrating motion design and a modern atmosphere.

The slogan “Enter History” — adapted from the existing one — structures the entire campaign.

BRAND IDENTITY

The artistic direction is built around the slogan “Enter History”, chosen for its immersive strength.

A digital illustration, created from a photograph taken on site, reinforces the link between real heritage and graphic interpretation.

The combination of graphic heritage, motion design, and sound identity offers a cohesive and immersive communication strategy, aligned with what has already been developed previously.